© Clout Cloud Inc.All Rights Reserved.
BRANDBOOK
2024
Clout Cloud
，创立于二〇二〇年夏，来自一群设计圈的大孩子们的
共同好恶。
CC
将秉承着可持续潮流的日常价值观，探索简约不简单、
随性不随意、大号不大码、基本不基础的设计理念，来描绘在都市里
从事创意时尚的青年人的生活方式，以期展示出他们质朴随性的一面。
Clout Cloud, founded in the summer of 2020, comes from the mutual preferences of a group of big kids in
the design community. CC will uphold the daily values of sustainable fashion trends, exploring the design
concepts of “simple but not easy, casual but not careless, essential but not basic” to portray the lifestyle of
young people engaged in creative fashion in the city, with a view to showcasing their simple and casual side.
ABOUT
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ISSUE 01
GOOD
MORNING
Clout Cloud
首个系列 早安系列，灵感来源于清晨的被子，采用
垫棉绗缝工艺适度还原被子的质感与形态；充棉的刺绣唛头仿佛床上
的枕头；前幅的折角仿佛起床时掀开的被角状态；将这些轻松、舒适
的元素还原到一个包上，试图让早晨在床上的舒适、自在延续、陪伴
一整天。
Clout Cloud's first collection—GOOD MORNING, was inspired by the quilt in the early morning. The
texture and shape of the quilt are moderately restored by the cotton-padded quilting process; the cotton-
lled embroidery marks are like pillows on the bed; The elements of the bag are restored to a bag, trying to
make the comfort and freedom of the morning in bed last and accompany the whole day.
GOOD
MORNING
早安系列
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ISSUE 02
MORNING
EXERCISE
提起“早操”，大家应该都能心领神会，虽然很多人都有逃操的经历，但做
操确实是当学生最放松的时光。离开校园后的生活，试图追求营造好的松
弛感，其实不用走多远，也不用提前准备，我们渴了会喝水，想不出答案
时抓耳挠腮，听到喜欢的音乐不自觉摇摆，这些“轻轻动”跟“早操”一样不
太费劲。「早操系列」就是这样一个唤醒在生活和工作中，轻轻动一动的
状态，像“曾经”在校园里做“早操”的感觉，轻轻地，接上日常的轨迹。
When we mention “morning exercises,” most of us instinctively understand, even though many have memories of skipping it. Yet, performing these
exercises was truly the most relaxing time when we were students. After leaving school, life tries to recapture that sense of relaxation. It turns out, you
don’t have to go far or prepare in advance. We drink water when thirsty, scratch our heads when puzzled, and sway to music we love—these “gentle
movements” are just as eortless as the morning exercises used to be. The "Morning Exercise Series" is designed to evoke that state of gentle activity
in our daily lives and work, reminiscent of those school days when we lightly followed the rhythm of morning exercises, eortlessly transitioning into
the day’s routine.
MORNING
EXERCISE
早操系列
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邮箱
微信号
公众号
小红书
CloutCloudocial@163.com
cloutcloud
Clout Cloud
Clout Cloud
CONTACT
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